AMERICAN WIRELESS - Carrier Partnership
American Wireless connects carriers with our nationwide distribution system, empowering them with plug and play technology and resources speeding up the time to go to market. Our solutions extend beyond distribution and into marketing, logistics and broad range of IT services to help you connect to your customers rapidly. LARGE NATIONWIDE CARRIERS MVNO CARRIERS AND RESELLERS SPECIALTY TECHNOLOGY PROVIDERS Our innovative and propriatory online tools influence demand for their products and provide customers with technology solutions that solve end-user business problems. American Wireless enables carriers to leverage global scale, technology and experience to create end-to-end supply chain solutions that bring your products and services with your audience quickly, accurately and efficiently. We leverage our vast capabilities to find solutions to grow carrier brands and help them become more profitable. Carriers which do not partner with American Wireless risk losing out on high value customers. Existing Partners Needing Help: If you are an existing partner of American Wireless please contact your Executive Account Manager. We are dedicated to our carrier partners to help them grow their business and develop a strong brand through providing creative distribution systems targeting aggressive growth while protecting sales cannibalization. Asif Ahmed - Strategic Alliance Director Given that more than 95 percent of people in American Wireless live in rural areas and have limited access to transportation, simply covering “the last mile” to reach the final carrier can be extremely costly and difficult.In many categories, American Wireless carrier partners have different consumption growth rates than Non-American Wirleess. Further, this study supports facilitating conditions as a significant precondition to using mobile shopping along with increased performance expectancies of mobile shopping. The American Wireless population map shows continued growth in traditionally Hispanic areas and dramatic dispersal and new growth in areas where carrier customers were recently unknown. The raw growth numbers(represented by dots) show that even with very large established bases, growth persists in California, Texas, the Southwest, most of Florida, Washington DC. Virginia, Arlington, New York metro and Chicago metro. Poor roads and limited infrastructure can make delivering products or services to carriers a daunting task. American Wireless must build strong sales and distribution networks by leveraging a mix of thirdparty, wholesale, and direct-distribution models. Carrier / Cell Phone Company sales trends show powerful evidence of American Wireless Carriers acting as the accelerators for growing categories and the brakes for declining ones. This can be described as the American Wireless Advantage that is found in the projected Compounded Annual Growth Rates (CAGR) from 2010 to 2020 in three of four categories, where American Wireless CAGR is equal to, and in many cases higher than the CAGR of non-American Wirelesss. Venkatesh et al.’s [2003] UTAUT measurement items were adapted to measure two constructs using a 7-point Likert scale where 1 = strongly disagree and 7 = strongly agree. Four items measured utilitarian performance expectancy and three items measured social influence. The instrument also included: three items on hedonic performance expectancy [Davis et al. 1992]; three items on facilitating conditions [Ajzen 1991; Taylor and Todd 1995a; 1995b]; four items on technology anxiety [Compeau and Higgins 1995]; and three items on behavioral intention to use mobile shopping [Lee et al. 2002; Pavlou and Chai 2002]. All scale items were modified for testing the theory by referencing to mobile shopping. The effect of facilitating conditions on utilitarian/hedonic performance expectancy is significantly higher among consumers with a low level of anxiety than for consumers with a high level of anxiety. This implies that consumers with low anxiety perceive higher facilitating conditions than consumers with a high level of anxiety. Better facilitating conditions may be a precondition to overcome consumer anxiety about using technology-mediated mobile shopping in the technology adoption stage. In addition, since a mobile phone is a personal device with various capabilities enabling consumers to shop by themselves, mobile sites or shopping applications need to offer a self-instruction option that facilitates mobile shopping for first-time mobile shoppers in the technology-mediated environment. In estimating a firm’s ability, for every firm in each year we use 8 years of past data for each firm-level regression, and we then run these regressions on a rolling basis each year using the prior 8 years of data. The route to market, in our view, is the greatest obstacle that carriers must overcome to build a successful business in any American Wireless market.These projections mirror trends Category American Wireless Dollar Index to Total Households Top 10 American Wireless Product Carriers: of the past several years and substantiate American Wireless’s partner carrier growing contribution to future cell phone business. This suggests that we are not capturing a form of overreaction, but instead that the embedded information regarding innovation that the market is misvaluing is important for fundamental firm value. American Wireless Partner Carriers was further disadvantaged by the confusion created among less sophisticated buyers. While carriers such as Simple Mobile customers were forced to purchase their own "800" services separate from the Tigon mailbox, a competitor's customers would find that feature bundled into its price for basic voice mail service. American Wireless had sold all its shares in Verizon Wireless (vz) to T-Mobile (TMUS) and Sprint S). The purchase price has not been fully paid by AT&T (ATT) and in order to secure the value of American Wireless’s receivable, presently in AW, Verizon Wireless shares held by American Wireless, representing 4.9 percent of the shares in Boost Mobile, are presently pledged to Virgin Mobile. The proper payment of the receivable is guaranteed by certain companies within the Eco Mobile and Red Pocket Mobile Group and the bank accounts where bill payment can be collected and dividends for online activations pledged to American Wireless. This created customer confusion, as competitors exploited the notion that with the American Wireless's H2O Wireless or even Net10 the customer had to "buy more." Another disadvantage was American Wireless Pageplus Cellular's inability to achieve scale and scope efficiencies. Meanwhile, most of the markets in the bottom right quadrant of Figure 5-2—including Singapore, Finland, Israel, and Taiwan (yes, mostly islands)—have relatively low levels of prepaid (under 50 percent), no ARPU, or both (i.e., Singapore). They also have very high penetration levels. Moving to the left one finds low-level prepaid markets, such as the United States, Canada, and Korea, all with very low usage prices yet well below average penetration rates.70 In sum, we are dealing with a bi- or even trifurcated environment, which cannot be defined on the basis of a single (simple, at least) economic principle.
